FamilyWriter, editor, magazine columnist, blogger, digital content creator and strategist—that’s me in a nutshell, when I’m not an overwhelmed working mom and wife to my husband Jay, my “beshert” and best friend.

A former nightlife columnist and feature writer for Chicago magazine (and the first blogger for, where I was a contributing editor for eight years, since then my life has done a 180; late nights covering bar openings, charity galas, celebrity-headlined events and my dating life are such a distant thing of the past I can hardly remember them. (That might have something to do with the late nights.)

For nearly 10 years I was also the managing editor of, overseeing editorial operations for the digital division of Playboy, and creating compelling editorial and branded entertainment content—and, yes, attending and covering Playboy Mansion parties. (Every bit as fun and naughty as it sounds.) During that crazy period of my life, I was pulling all-nighters pounding the pavement as a freelance journalist as well, writing regularly for such publications as People magazine and Michigan Avenue Magazine, hosting events, radio and TV segments; you can see my portfolio of work here.

Then I got married, got pregnant, and everything changed. My son Preston is 5 years old and starting kindergarten, and my daughter Ivy is 15 months old going on constant adrenaline, and I just hit 40 this year–needless to say, I’m running on empty most days. Almost as soon as I became a mom in 2009, I began chronicling my motherhood journey for Parenting magazine’s website as one of their weekly “mom bloggers” and found my voice among the working mom cognoscenti. I’ve written about being a working mom; trying to get pregnant with my second child while facing secondary infertility; and then I had the pleasure of documenting my 9-month slug through my second (and very difficult) pregnancy.

As of April 2012, I’ve been working full time for Orbitz Worldwide, as the Editor-in-Chief of Content, and running operations at our family’s Deerfield headquarters in the north suburbs of Chicago. Want to chat? Drop me a line at spgorenstein at gmail dot com.

9 thoughts on “Sarah Preston Gorenstein

  1. Hello!
    I would love to send you a free product. I am sure you get junk emails all the time, but I assure you, this is not junk mail. I am a mother, and believe in this product. You can check my blog out at
    You may have read lately about the connection between cell phone radiation and brain tumors. My client, Pong, makes the first certified phone case that deflects radiation away from the head during use. Wired magazine recently did a test proving it: They’d like to send you a free product to use as well as a discount code for your friends/family or anyone you want to share it with. I have one and it makes me feel better about my daughter playing with my iPhone. All I need is an address to be able to send this product to. Please feel free to email me back if you have any questions.

    Let me know!

    Thank you!

  2. visit

    Find Me Book is a personalized search-and-find book of faces in interesting scenes. Developed online, users simply upload six faces of family, friends or even pets and choose 11 available scenes. Each loved one is cleverly hidden into a fun, detailed scene such as a picturesque carnival, a chest full of colorful toys, a collection of peculiar seashells, or a lush green forest. Find Me Book is especially a hit with little ones. Not only is it enjoyable for them, but they also learn about colors, shapes and objects while searching for familiar faces.

    Families love Find Me Book because relatives such as grandparents, aunts, and uncles can also share and enjoy special moments with younger family members. Find Me Book can be a treasure for years to come or can be passed on as a unique memento. It can also be a fun keepsake for a group of friends, classmates, or a small business. Find Me Book is an size 9 X 11.25
    quality hardcover book (8.5 X 11 pages), and each scene is double paged for a wider search. When your Find Me Book is ready, it will be shipped directly to you (total price is $39.00 which includes shipping).

    The concept of Find Me Book was born when founder, Kinzie Jones, sent her mother pictures of her shuffled articles during a big house move. For fun, Jones camouflaged her children’s faces in the photos to see if her mother would find them amidst the chaotic scenes. She then shared her picture books with neighborhood kids who tried and tested Find Me Book to help make it an
    entertaining, valuable gift.

    As a natural enthusiast of childhood education, Kinzie Jones received her B.A. in special education at Moorhead State University and taught the subject for six years in Nebraska, Texas, and Minnesota. Jones has four children, ages 2, 6, 8, and 10, who cherish and enjoy their Find Me Books.

    Press Contact:
    Army Nix
    SON PR

  3. Laura Louden says:



    Annie Burnside empowers parents to awaken children to life-affirming attributes, more fulfilling lives.

    Los Angeles, CA – JUNE 15, 2010 – Parents seeking for more inclusive, less polarizing ways to evolve spiritually with their children will find inspiration along with a wealth of insightful and user-friendly techniques in SOUL TO SOUL PARENTING: A Guide to Raising a Spiritually Conscious Family.

    Parents from every demographic—and any religious base—are encouraged by Burnside to become active participants in their children’s awakening as conscious global citizens. The author empowers parents to live soul to soul with their children, not just side by side, offering specific tools, applications and ready-to-use ideas. The book advises parents that a multitude of positive messages can be communicated daily to children, helping them discover and reinforce life-affirming attributes within themselves.

    “Annie Burnside is the Eckhart Tolle of Parenting” — William Gladstone, author

    Specifically the author shares a spectrum of 22 methods for integrating spirituality into daily family life, encompassing a range of techniques such as visual cues, the intuitive-gratitude journal, the spirit mobile, exploring music, utilizing nature, cranking up the joy and showing spirit. She also provides 15 universal themes to inspire communication and guidance within the family, including connectedness and boundaries, presence and openness, truth and perception, authenticity and joy.

    A key message for parents in this nurturing guidebook suggests that once you help ignite a divine perspective within a person, they can feel more intimately connected to the eternal source, cultivating personal truth, authentic relationships and enhanced life experiences. Effectively conveying this nondenominational conscious spirituality to children will enable them to experience what the author calls direct divine connection, a sense of infinite possibility, and greater inner awareness.

    SOUL TO SOUL PARENTING describes not only how creating the atmosphere within one’s own family for soul to soul interaction and sharing lasts a lifetime, but what can be done on a daily basis to achieve this—providing an enlightening road map of positive steps to be taken now to ensure an open family’s ability to delve deeper into the reaches
    of each other’s being.

    SOUL TO SOUL PARENTING (Wyatt-MacKenzie, June 2010)
    ISBN: 978-1-936214-14-3, LCCN: 2010926897
    272 Pages, 6 x 9, $16.00 Trade Paperback, Fully indexed
    Available internationally from online retailers and to the trade through Ingram.

    About the Author
    As a parent, educator and professional soul nurturer, Annie Burnside assists clients in viewing their lives from an expanded spiritual perspective and integrating spiritual truths into their life decisions. Burnside currently is featured in speaking engagements, teaches workshops in various public forums, and offers spiritual support and guidance on a one-to-one basis. The Family Consciousness columnist for Evolving Your Spirit magazine, she received her Bachelors Degree in Sociology from DePauw University and her Masters Degree in Education from DePaul University. Burnside resides in Wilmette, Illinois with her husband and three children.

    For more information please visit

    Contact: Dea Shandera 818 456-4585

  4. As you probably know, October is SIDS Awareness month and as summer goes into full swing and temperatures rise, parents of infants need to be extra careful about how they put their little ones to sleep. As you may know, over-heating is a risk factors of SIDS and to help keep babies safe in the coming summer months, sootheTIME(Swaddles etc)is launching a campaign to promote safe sleep for summer babies and raise awareness of SIDS.Whether preparing a baby for bed, giving him his first taste of solid foods or traveling to see friends and family, we help make those occasions safe, soothing and fun. What makes soothTIME different from the competition is the built in neck support and the simple fact that we have created a full system for babies that grow with them, not just a one off item.
    Working with parents and experts, soothTIME has developed simple, practical solutions for the wellness of baby and family. The products conveniently create safe, soothing, healthy experiences so little ones can thrive—and parents can feel confident knowing they are providing the best care. We help busy parents adopt healthy routines designed for stress-less baby care, with solutions so intuitive that even Dad can get it right—every time.

    We have experts(non-paid)] available to present the following tips on best practices for infant sleep and the healthy habits that parents and caregivers can develop. sootheTIME’s brand new zzzTIME line of infant sleep essentials will be used as an example of tools that help parents build consistent, healthy infant sleep routines, whether the baby is at home, daycare or grandma’s house. sootheTIME products are available nationally at Babies “R” Us locations.

    The tips and some sootheTIME product information is included below.

    Would you let me know if you would be interested in developing a [/story/post] on this topic?

    Facts About SIDS

    -SIDS is the leading cause of death for infants between 1 month and 12 months of age.

    -About one in five SIDS deaths occur while an infant is in the care of someone other than a parent.

    -Babies who are used to sleeping on their backs and are placed to sleep on their tummies by an alternate caregiver are 18 times more likely to die from SIDS.

    -Since the AAP introduced the “Back to Sleep” campaign in 1992, the incidence of SIDS has dropped by 50%.

    -Over-heating can be one of the risk factors for SIDS so to prepare for the coming summer heat, Dr. Sanghavi and sootheTIME have prepared some tips to help summer babies get their sleep, soundly and safely.

    Safe Infant Sleep Tips

    1. Always place babies to sleep on their backs during naps and at nighttime in a smoke-free environment.

    2. Make sure that all of your baby’s caregivers are consistently placing the baby to sleep on his or her back.

    3. Place your baby in a safety-approved crib with a firm mattress and a well-fitting sheet or JPMA-approved cradles and bassinets. Do not use toys, soft bedding, pillows, blankets or wedges in the sleep space.

    4. Avoid letting the baby get too hot, especially during hot summer months. Dress the baby lightly for sleep. Set the room temperature in a range that is comfortable for a lightly clothed adult. If a blanket is needed because of air-conditioning, it’s best to put your baby to sleep in a one piece sleep garment and if a blanket is needed, use a ventilated snooze sack or wearable blanket.

    5. Swaddling might help some babies sleep longer by preventing them from startling themselves awake. If you choose to swaddle, make sure the swaddle is not too tight, it can lead to other health issues such as hip dysplasia. Use swaddles that provide the baby with comfort without impeding a healthy range of movement, like sootheTIME’s Snooze Wrap Plus.

    6. While establishing safe sleep practices is free and easy to do, some products might help remind caregivers how to position babies for sleep. One example is sootheTIME’s zzzTIME, which uses a swaddle wrap and special sheets that mark where the baby should be placed in the crib.

    For more information, samples or images just ask.

    Thanks so much,

  5. Carrie says:

    Hi Sarh,

    My name is Carrie and I am working with the team who is putting on the Parenting Summit, a free online event featuring several leading parenting experts sharing tips for parents via video. The event will take place online from March 1 through March 8, 2011 and will be free for participants to benefit from. You can see the site at (we’re adding new speakers as we speak). This event is being put on by the same team who put on the Leadership and Influence Summit, which had over 20,000 participants take part! – We have a proven track record of making these events work.

    The purpose of my email to you today is two-fold:

    1. Promotional Partner: We’d like to ask you if you would join us in getting the word out about this event by sharing it with your followers. You can post a note with a link back to the registration site on your blog, Facebook and Twitter to encourage others to sign up now. This is a free offering we are making to parents as a way to help equip them and the children. If you’d like a banner or a graphic, use this link –

    2. Additional Parenting Experts: We would like to invite you to be one of our parenting experts at the summit. Please let me know if you are interested and I will send you further details about how that works.

    As a THANK YOU for helping us get the word out about the event, we are going to create a “Best Parenting Guide” that will include a link back to your blog / website as a suggested resource for parents and participants of the Parenting Summit. This guide will no doubt bring you a solid amount of additional exposure.

    I look forward to hearing back you from soon. Have a great day!

    Carrie Taaca
    Parenting Summit

    P.S. If you would prefer to talk to someone via phone about this event… please call my colleague, Daniel, at 904-230-7529.


  6. Hi Sarah,

    I am writing from the casting department at Shed Media, the LA Production company that produces the hit television show, SUPERNANNY. We are relaunching the series on Lifetime and are searching the nation for the next American Super Nanny; we are seeking nannies, teachers, counselors, therapists, and any other childcare experts to be the star of the show!

    For more information check out this website: and submit an application. We will also be holding open casting calls in NYC and Chicago! We would love for you to post this information on your website and pass the info along! Thanks so much!

    This is the blurb that you could post:

    Shed Media is relaunching the hit television show, Supernanny! They are looking for the next American Supernanny; nannies, teachers, counselors, therapists, and any other childcare experts are encouraged to apply! . Open casting calls are being held in NYC and Chicago! For more information check out this website: and submit an application.


    Courtney Marino
    America’s Supernanny
    Shed Media
    323.904.4680 x 1023

  7. Hi Sarah,

    Thank you and congratulations on your amazing coverage of the most amazing duo…Candice and Steven Rosen in your Michigan Ave Magazine piece published this week end. On Wednesday Nov 9th, Steve is receiving the Man of Distinction Award from the Israel Cancer Research Fund. Lance Friedman, glass artist in Chicago created a one of a kind glass art piece that represents healing hands and the containment of cancer. The piece is breathtakingly beautiful. Speaking of beautiful, Bonnie Hunt, is flying from LA to Chicago to honor Steve at this special event at the Hyatt this Wednesday at 6:30. Celebrities, philanthropists, grateful patients, cancer survivors and who’s is who in Chicago business scene will be there. The award is being presented by the Israel Cancer Research Fund, the largest private funder of cancer research in Israel. Andy Shaw, Jacki Barron and Ann Lurie will pay special tribute to our amazing friend, Dr. Steven T. Rosen.

    For more information, please visit and click on IL for the Chicago Chapter.
    Dr. Steven T. Rosen
    Man of Distinction Award
    Hyatt Regency – Crystall Ballroom – Dietary Laws Observed – Business Attire
    Wednesday Nov 9th 2011 6:30 pm
    Co Chairs: Ted Schwartz, Bruce Barron, Shirley Ryan, Pat Ryan, Paul Fox, Keith Shapiro and Sam Skinner

    Thank you,

    Claudia Freed
    Volunteer – Chair of the ICRF Chicago Chapter
    Media Contact: 630-670-3321

  8. Eric Hicks says:

    Hello. My name is Eric Hicks. I have been working on a project that I believe is for children and parents/grandparents alike. It is a collection of funny, thoughtful, and, sometimes, twisted poems and songs. I truly want to put something positive out in the world and I am looking asking for your support. Please look it over and tell your readers.

    Thank you,

  9. “Sarah Preston Gorenstein | The Cosmo Mom” was in fact compelling and insightful!
    Within the present day world that is quite hard to execute.
    Thank you, Danny

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